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The Bibliophile: Taking chances

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Photo: A stack of freshly-packaged envelopes awaits mailing to booksellers. Next to it, a stack of recent and forthcoming Biblioasis books.

A quick Google search tells me that approximately 2.2 million books are published every year. I don’t know how accurate that number actually is, but it’s something I find myself thinking about a lot more these days. How can anyone ever keep up? How do you decide what book is worth your time and attention?

I started working at Biblioasis last November. It’s my first job in publishing. I’ve never really known what I wanted to do career-wise, but I’ve always liked being surrounded by books and hoped that whatever job I had would include large stacks of books on either side of me. I found the idea comforting as someone whose primary thoughts are about what books I’m currently reading and, more often, have yet to read. When I saw the job posting online, I sent in my application with a feeling that I probably wasn’t going to get it. But, to my surprise, they took a chance and hired me anyway. What I’ve come to admire most about independent presses is their willingness to take chances.

It’s been funny to see how it all works after having been just a reader for so long, who never thought about what goes into publishing a book. It involves a lot of hard work to lay the foundation so that a book has the best shot of finding its readers—and then a startling amount of, what seems to me, just luck that it eventually does. You can’t really predict the success of a book. I can’t yet anyway.

Now as a publicist my goal is to make you aware of our books. It’s a process that involves a lot of reading and rereading our upcoming titles to try and come up with the most interesting way to talk about them. That is the fun part. After that it’s a lot of emailing and sending copies out to reviewers, interviewers, booksellers, influencers, and hoping something resonates with them enough that they take a chance to—out of the millions of books being put out into the world and sent to them—read and recommend this one. This can be less fun because a lot of the time I don’t hear back, and that’s alright, no one can read them all. But it’s surprisingly exhilarating when I do get a response. I felt a genuine rush of excitement the first time seeing our efforts result in a prominent review, or from hearing booksellers enthusiastically champion one of our books. I’m generally not a very expressive person, so this did not show on my face or in my voice at all, but in my head I was doing cartwheels and fireworks were going off.

It can feel endless: the new manuscripts coming in, the reading, the pitching, the following up, the waiting. And it hasn’t even been a full year for me yet. What I’ve really learned these last few months is that every book published is its own miracle and that getting the right books to the right readers, by talking about what our books have meant to me in a way that might convince you to give them a chance, is a high that I’d like to keep chasing.

Ahmed Abdalla
Publicist

In good publicity news:

  • Lazer Lederhendler, translator of The Hollow Beast by Christophe Bernard, was announced the winner of the 2025 French-American Foundation Translation Prize in Fiction.
  • Let Me Go Mad in My Own Way by Elaine Feeney was reviewed in a number of outlets this week:
    • Irish Times: “An ambitious, thoughtful, nicely layered book.”
    • Irish Farmers Journal: “Rich in history and drama, Let Me Go Mad in My Own Way reveals the legacies of violence and redemption as the secrets of the past unfold.”
    • Irish Mail on Sunday: “Feeney’s astute lyricism makes for a marvellously engaging story of a woman on the verge.”
    • Irish Independent: “In presenting both a political and personal history, Feeney delivers a moving meditation on enforced female roles in Irish society both past and present, the heavy pall of grief and the unceasing encroachment of the past into the present.”
  • On Book Banning by Ira Wells received a starred review in Publishers Weekly: “Wells delivers a potent behind-the-scenes look at book banning in this standout account . . . a decisive and fascinating take on a hot-button issue.”
  • Near Distance by Hanna Stoltenberg (translated by Wendy H. Gabrielsen) was reviewed in Scout Magazine: “Nuanced, as well as touching, tense, and cringe-y at different turns, [Near Distance] contains all the stuff of a fraught mother-daughter relationship, impressively depicting its subtle, complicated dynamic.”